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From the seasonality table we can observe several trends that will inform the editorial strategy of Airton. Indeed it is preferable to produce an article 1-2 months before the peak interest period rather than in the off-peak period. Unsurprisingly, the months with the lowest search volume for all keywords are September and December.

 

Conversely, the months that generate the most total searches are June and July in that order. Naturally, the hottest months in France and therefore in the summer are more likely to be conducive to the need to buy air conditioning.

 

Interest in air conditioning and heat pumps has increased significantly over the years. The categories of generic air conditioning, heat pumps and also searches associated with the brand ofAirton have also seen an increase in interest. However, mobile air conditioning, accessories and fans and air coolers have seen a decrease in search volume year on year.

 

Interest in air conditioning and heat pumps has increased significantly over the years. The categories of generic air conditioning, heat pumps and also searches associated with the brand ofAirton have also seen an increase in interest. However, mobile air conditioning, accessories and fans and air coolers have seen a decrease in search volume year on year.

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