From the seasonality chart we can observe several trends that will inform Airton's editorial strategy. In fact, it is preferable to produce an article 1-2 months before the period of maximum interest rather than during an off-peak period. Unsurprisingly, the months with the least search volume for all keywords combined are the months of September and December.
Conversely, the months that generate the most total searches are June and July in that order. Naturally the hottest months in France and therefore summer are more conducive to the need to buy air conditioning.
Interest in reversible air conditioning and heat pumps has increased significantly from year to year. The Generic Air Conditioning, Heat Pump categories as well as searches associated with the Airton brand have also seen an increase in interest. However, mobile air conditioning, accessories and fans and air coolers are experiencing a drop in search volume from year to year.
Interest in reversible air conditioning and heat pumps has increased significantly from year to year. The Generic Air Conditioning, Heat Pump categories as well as searches associated with the Airton brand have also seen an increase in interest. However, mobile air conditioning, accessories and fans and air coolers are experiencing a drop in search volume from year to year.
