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From the seasonality chart we can observe several trends that will inform Airton's editorial strategy. Unsurprisingly, the months with the lowest search volume for all keywords combined are September and December.
Conversely, the months that generate the most total searches are June and July, in that order. Naturally, the hottest months in France and therefore in summer are more conducive to the need to buy air conditioning.
Interest in reversible air conditioners and heat pumps has risen sharply year on year. The generic air conditioning and heat pump categories, as well as searches associated with the Airton brand, have also seen an increase in interest. However, mobile air conditioners, accessories and fans and air coolers have seen a decline in search volume year on year.
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